Feedback Friday

My Own Thing.

       Welcome to Feedback Friday. It's that time of week again when I answer your questions. I will answer 1 question each Friday. You may ask questions in the comment box or email me at 2monicawheeler@gmail. And remember, there are no dumb questions.

        So here we go.

This week's question is from April. She ask........

          I am currently working at a day spa as an Esthetician. Although I enjoy my job, I am having second thoughts about spending so much time away from my family. I am thinking about starting an educational program to help others care for their skin. I want to have small classes, 7 to 10 people. It will be a one night class. I would like to incorporate a product line as well. I need advice about how to turn this idea into a business.
Thank you.

          Great question April, and  I completely understand your dilemma. And I encourage you to spend as much time at home with your children as possible. Not only while they are young, but until they are grown and out of the house. Having a flexible schedule, is very doable within the field of Esthetics. You can also be a very successful Esthetician while being a wife and mother.
            Ask yourself a question. Would I pay someone to give me advice concerning my skin issues? If so, who would it be? Your answer would most likely be a Dermatologist or an Esthetician. And you are an Esthetician, so you are on the right track. Whether you give these classes in your home or in an office,  you will need products to demonstrate with. People love seeing treatments, it gives them a better understanding of how to use their products as well as how much to use. Having skincare products available will help them follow through with any advice about a home regimen.

            My first suggestion would be for you to choose a product line that you are familiar with and like. Become a  sales representative for that company. Find a company that will allow you to buy wholesale and sale retail, this way you keep all of the profit. Product sales are where the money is. Charging for skincare classes with a percentage going towards any product purchase is a good idea. 

           You will have to do your research. Find out what the demographics are. Is there a high school in your area? Give them a call. See if they will allow you to come by  the school and leave information letting the students know about your classes on acne. Young people need to start taking a little extra care of their skin when they are in middle school. You could form a relationship with the staff, letting them pass the word on to a parent of a child that may need help caring for their skin.  Esthetics is a very good field in which to be working. More and more, people are seeing that taking care of their skin can be done at home, with a little guidance from an Esthetician. 

            But remember, any business owner will tell you that it takes time to build a client base. Don't be discouraged if you only have one person attend your first class. The good thing about this idea is that you won't need to invest a lot of money in order to get started. 

           So dust off that old text book and start preparing your lesson plans. I think  you have a unique idea.  

   

          Thank you for your question. I hope this helps.